Post by account_disabled on Feb 28, 2024 6:11:46 GMT
The critical moment in the purchasing process is when the potential customer evaluates the various competing offers and finally chooses the supplier from which to purchase. It is the moment in which all the company's marketing and sales operations reach a final point and it is decided without appeal whether the company's commercial strategies have been effective or not. Even if companies that offer prices lower than the market average enjoy an undeniable competitive advantage, what the customer buys is always the satisfaction of his needs, never the price. If the customer doesn't need a product, no matter how low the price is, he won't buy it. On the contrary, if he really needs it he will be willing to spend everything he can afford.
Even the customer who buys the least expensive product, regardless of everything else, obviously has the fundamental constraint of spending as little as possible, but if he could, he would also willingly satisfy his product quality needs. However, these customers Norway Phone Number are a minority. The normality is that within the context of a correct price/quality ratio, a good is purchased in order to use it in the best possible way and thinking of obtaining a good result, i.e. based on the perceived quality. Do you want to entrust your web business to marketing professionals? CONTACT US FOR AN INITIAL MEETING Quality perceived by the customer One of the rules for conducting sales negotiations is in fact to relativize the price by relating it to the performance of the product/service.
The needs satisfied with the aim of demonstrating to the customer that the real cost of satisfying needs is lower than that of a competing product which, yes, has a lower price but satisfies fewer needs in a less complete way. In other words, the seller's task becomes that of making the customer perceive the real quality of the offer and leading him to compare the asking price with it. Magnet, as a professional communication agency , can support your company in the phase of defining the brand and its values, in order to increase its perceived quality by potential customers. This task is often not easy since the quality perceived by the customer is not an absolute value but a relative one and varies according to the person; it is defined as the relationship between the performance of the product/service and the customer's needs and expectations .
Even the customer who buys the least expensive product, regardless of everything else, obviously has the fundamental constraint of spending as little as possible, but if he could, he would also willingly satisfy his product quality needs. However, these customers Norway Phone Number are a minority. The normality is that within the context of a correct price/quality ratio, a good is purchased in order to use it in the best possible way and thinking of obtaining a good result, i.e. based on the perceived quality. Do you want to entrust your web business to marketing professionals? CONTACT US FOR AN INITIAL MEETING Quality perceived by the customer One of the rules for conducting sales negotiations is in fact to relativize the price by relating it to the performance of the product/service.
The needs satisfied with the aim of demonstrating to the customer that the real cost of satisfying needs is lower than that of a competing product which, yes, has a lower price but satisfies fewer needs in a less complete way. In other words, the seller's task becomes that of making the customer perceive the real quality of the offer and leading him to compare the asking price with it. Magnet, as a professional communication agency , can support your company in the phase of defining the brand and its values, in order to increase its perceived quality by potential customers. This task is often not easy since the quality perceived by the customer is not an absolute value but a relative one and varies according to the person; it is defined as the relationship between the performance of the product/service and the customer's needs and expectations .
